Our in-house design team stays up-to-date with the latest trends, materials, and printing techniques to ensure your packaging is visually stunning and meets all functional requirements. We offer a wide range of packaging design services to cater to diverse industries and products.
The process of our packaging design service
Whether you are in the food, beauty and personal care, our design team is here to support you in creating packaging design that reflects your brand identity and delivers a strong shelf presence.
The journey begins with our business development team, whose primary focus is understanding your objectives, target audience, and product attributes to design efficient packaging solutions. We also consider specific requirements, such as legal regulations or sustainability considerations, to ensure compliance and responsible practices. After determining the packaging details with our clients, the business development team transfers the data to the design team to start the artwork design process.
01. Initial Meeting
Our design journey begins with a client-focused consultation, where we prioritise open communication and engagement.
During our consultation phase, we lay the foundation for a personalized approach, combining our expertise with the client’s vision. This ensures that every design we create is not only visually stunning but also strategically crafted to effectively achieve the client’s objectives and resonate with their target audience.
02. Market Research
Comprehensive market research lies at the core of our design process.
Through detailed market research, we gain a deep understanding of our clients’ positioning within their industries, forming the foundation for informed and strategic design decisions.
By uncovering opportunities for differentiation and understanding market dynamics, we create designs that are not only visually captivating but also strategically aligned to make a lasting impression. This ensures that our clients’ packaging stands out while effectively communicating their brand’s identity and value.
03. Conceptualization
The conceptualisation is where creativity takes centre stage.
As concepts take shape through the creative expertise of our designers, each iteration moves closer to capturing the essence of our clients’ brands.
Our packaging design team, utilizing industry-leading graphic design software such as Illustrator and Photoshop, embarks on a journey of creativity. This process blends artistic expression with strategic thinking, exploring various visual elements, color schemes, and typography options to transform our clients’ visions into compelling designs.
04. Digital Rendering
As concepts evolve and solidify, our design journey transitions seamlessly into the digital rendering phase.
Within Adobe Creative Suite, our designers transform chosen design concepts into detailed digital packaging renderings.
These renderings provide clients with a realistic and comprehensive preview of the final product, enabling them to visualize the proposed packaging in a meaningful way. They also act as a valuable tool for gathering feedback and making refinements, ensuring that client preferences are fully incorporated into the design.
05. Prototyping
With digital renderings approved, our design journey progresses to the prototyping stage.
Our designers use advanced graphic design software to refine and enhance the digital representation of proposed packaging designs. Every detail is captured with precision, providing clients with a clear and polished visualization of the final product.
Digital prototypes are crafted with great attention to detail, offering a tangible and comprehensive visual presentation that extends beyond what can be viewed on a screen.
06. Client Approval
Artwork proofs are sent to our clients digitally for design approval.
This stage focuses on obtaining approval and building a collaborative partnership where client input is highly valued and actively integrated into the design process.
We encourage our clients to share their feedback, thoughts, preferences, and any required adjustments to ensure the design meets their expectations. Our designers make necessary refinements to ensure the final design aligns seamlessly with the client’s vision.
Give us a call
We’re glad to assist you, whenever you need us. Give us a call to discuss your projects.
Free samples
Test our samples with your product, to better understand sizing, filling & finishes!