Why brands choose ovenable films?
From a brand owner’s point of view, ovenable films are not simply a materials choice; they are a platform decision that affects operations, product quality and consumer perception. On the operational side, a pack that can remain in the same tray and lid through filling, sealing, storage, transport and cooking removes a whole series of intermediate steps. Fewer transfers mean fewer opportunities to spill, damage or contaminate product, which usually translates into cleaner lines, more predictable yields and less rework.
Our clients often find that a well specified ovenable format unlocks efficiency gains that are difficult to achieve with traditional re-tray or re-pack workflows. From the consumer’s perspective, the attraction is straightforward. The tray moves from fridge or freezer to oven and then to plate with minimal effort, less washing up and less decision making at the end of a long day.